Many authors are able to formulate an original, creative concept or idea, or another compelling manuscript that would undoubtedly generate interest. However, even the best authors in the world can benefit from having his or her manuscript professionally rewritten. This can mean everything from thorough, deep copywriting to having a manuscript essentially ghostwritten for a major overhaul. This results in a collaborative effort between the original author and the professional rewriter to improve, polish and elevate the manuscript to new heights. Perhaps the manuscript could be rewritten in a way to make it more appropriate for publishing. Or, perhaps the original ideas and concepts outlined by the author could be more effectively expressed in a different way. The manuscript might need to be entirely reorganized and reformatted, cleaned up and refreshed. Ultimately, the end result is a new and improved version of the manuscript that will be more successful when published.